While they are often overlooked, rebate programs are easy ways to gather valuable customer data, introduce prospective customers to try new products, boost company sales and visibility, and create interest in ongoing sales and promotions.

Because rebate forms often require the customers’ name and address, they can help businesses create a targeted marketing campaign geared toward people who have purchased from them before, as well as understand what types of products they are interested in purchasing.

Rebates are also a great way to transition products during a price increase, offering a temporary discount to stimulate sales while maintaining a higher price point. This also helps prevent negative perception if prices are lowered and then raised again. In addition, companies can earn interest on money paid for products during turnaround time waiting for rebates to be redeemed.

When creating a rebate program, be sure to balance savings and ease of redemption. Beware of creating a program that is too much of a hassle for consumers to follow through with. While that may temporarily increase your revenue, it can also leave a bad impression on customers you hope will purchase from you again in the future.

While rebate forms can be created in a variety of formats, the most popular include tear-off pad, inserts into packaging, or hang tags directly on merchandise. If you’re considering a rebate program, we’d love to help you create the perfect rebate form and answer any questions you may have.